How may researchers assess consumers’ perceptions of class-action lawsuits? And what are the implications of those perceptions?
Those simple questions lie at the heart of my latest law-review article, published this week. The short article, Using Online Tools to Assess Consumer Perceptions of Class-Action Food Litigation, appears in the prestigious Loyola Consumer Law Review, the only law journal dedicated solely to examining legal issues that pertain to consumers.
The piece, the lead article in the new symposium issue of the law review, takes a novel approach to understanding consumer perceptions of class-action litigation, an area of great importance and timeliness and one in which a dearth of research currently exists. In the article, I introduce an approach to using online tools—including everything from social media apps such Facebook and Twitter to message boards—to assess how consumers perceive class-action litigation. Specifically, the article focuses on the mushrooming area of class-action litigation pertaining to food (which I dub the “food class action,” or “FCA” for short). Examples I discuss in the article include the famed Subway “footlong” lawsuit and suits targeting candy maker Wrigley, brewer Pabst, and soft-serve ice cream giant Dairy Queen.
Here’s an excerpt:
Online tools allow consumers to share their perceptions of FCAs and, more generally, of class-action litigation. As this Article describes, such perceptions pertain to many of the key issues in such litigation, from their merits to the state of the American judicial system…. As calls for class-action reforms grow, those who establish and amend rules for; study; and participate in such litigation—among them policymakers, judges, attorneys, and scholars, respectively—should consider the perceptions and wishes of consumers to help inform the basis, shape, and parameters of any such reforms.
Publication of this article follows my appearance as an invited panelist at the Loyola Consumer Law Review’s annual symposium last year. Read the complete article here. To read more of my selected writings, click here.